BRAND DEVELOPMENT
OUR BRAND DEVELOPMENT PROCCESS
- Your brand represents the promise you make to your customers.
- It’s what they associate with when they think of your business.
- Ensure it reflects your company's values, style, or aspirations.
- Keep the design clean, simple, and memorable.
- Stay consistent across all platforms and mediums.
- Embrace creativity to make your brand stand out.
1. KICK OFF MEETING
We begin your brand development journey by first learning about your business and then discussing what success looks like for your team. Afterward, we build a strategic plan to guide you toward achieving that success.
2. PROPOSAL / AGREEMENT
We create a plan for a successful project with terms that we both agree upon. In addition, we ensure that these terms align with our shared goals, fostering a collaborative environment that paves the way for effective execution.
3. ART DIRECTION / CONCEPT DELIVERY
A concept gives us a destination to work towards. Furthermore, by turning words into visuals, we can effectively convey meaning, durability, and visual flair. This approach not only enhances comprehension but also engages the audience in a more impactful way.
4. DESIGN OPTIONS
Logo and branding projects typically include three logo options; subsequently, we refine the final selection to ensure it meets your vision.
5. REFINEMENT
Enhance the best options and make them even better!
6. File Delivery
Once the final payment is made, the files are promptly delivered. This ensures a smooth transition and marks the successful completion of the project.
HOW TO BUILD A BRAND THAT SETS YOU APART
At Consort Creative, we cut through the noise and focus on the essentials when it comes to brand development. While the buzz around "personal branding and logo design" is everywhere, we, on the other hand, take a clear and purposeful approach to building your brand identity, positioning, and storytelling. Furthermore, we stand by the timeless truth that your brand is the lifeblood of your business—driving awareness and fostering connections.
MORE THAN A LOGO
Your brand isn’t just a logo—it’s a promise. More than just a design, it’s the embodiment of your business philosophy, vision, mission, and values, all distilled into a recognizable and relatable symbol. On one hand, this creates a powerful emotional connection with your audience, allowing for trust to be built over time. However, crafting such a representation takes careful thought and alignment with your brand’s true essence. It’s the handshake that introduces your company to the world and the guarantee that builds lasting relationships, though it requires consistency to ensure that trust remains strong.
HIRE A BRAND DEVELOPMENT PRO
Always make sure to hire a professional for brand development. Although it may seem like any designer can create a brand, an experienced brand designer ensures that your identity transcends trends and authentically represents your business. Ultimately, trust their expertise to craft a lasting strategy that aligns with and reflects your vision.
CONSISTIENCY IS KEY
Consistency is key when it comes to brand development and identity. Once it's established, you must stick with it! Moreover, a strong designer will provide you with a comprehensive brand standards guide to ensure uniformity across all platforms. On the contrary, inconsistent usage—like changing colors or styles—dilutes your brand’s impact and, consequently, makes it harder to build recognition.
CONSORT CREATIVE BRAND DEVELOPMENT
At Consort Creative, we’re here to help you craft a look that fits your business perfectly, from vision and mission statements to positioning and visual identity. Ready to elevate your brand? Let's Talk Call us at 314.896.0141 or schedule a meeting today!
Schedule a Brand Connect Chat
BRAND DEVELOPMENT STRATEGY
VISUAL IDENTITY
Your logo, colors, and style are essential components of your identity. Moreover, all forms of visual communication—including employee uniforms, lighting, and the colors of your location—contribute significantly to brand recognition.
- Logo Design
- Brand Identity Design & Brand Style Guides
TONE / VOICE
The human characteristics of tone and voice, along with what your audience reads or hears, should be reflected in your brand, as well as your brand's personality traits.
- Naming & Taglines
MISSION / VALUES
The mood created by visual communication, presentation, and even sensory experiences can significantly influence client decisions and referrals.
- Positioning & Messaging
EXPERIENCE / COMMUNICATION
This includes your values, mission statement, and tone. Furthermore, what you stand for should be consistent across all platforms where you are seen and experienced.
- Brand Story & Purpose
LET'S TAKE YOUR BUSINESS TO THE NEXT LEVEL
Let’s connect and explore how Consort Creative can elevate your marketing efforts. By doing so, we can drive stronger results and significantly boost your ROI.
OUR DIGITAL MARKETING STRATEGY SERVICES
BRAND DEVELOPMENT
Staying ahead of the game in today’s branding landscape can be a full-time job; however, new trends, tools, and strategies emerge daily, and the pace of change is relentless. That’s where our digital marketing strategy comes in to help you navigate these challenges effectively.
WEBSITE UI/UX
Web design is undeniably the cornerstone of your online presence. Not only is it about aesthetics; rather, it focuses on creating a platform that effectively engages your audience while delivering the information they need.
SEO
SEO is the backbone of your online visibility. Indeed, it’s not just about ranking higher; instead, it focuses on ensuring that your audience can find you precisely when they need you the most.
CREATIVE
From cutting-edge apps and e-commerce platforms to custom functionality plugins and innovative marketing strategies, we consistently bring a diverse toolkit of creative solutions to the table.
We believe in a fully integrated, 360-degree approach that effectively engages your audience across every channel. Specifically, this includes your website, content marketing, social media, email, digital ads, and much more.
HOSTING
At Consort Creative, we handle every aspect of your website. In addition to this, we offer a powerful managed hosting solution through IONOS, which is recognized as one of the world’s top hosting providers.
CREATIVE INSIGHTS
The 5 Steps of Brand Building
Whether you are building a business, personal brand or rebranding, the process can be daunting. Here we break down the…
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Do you need a Logo or a Brand?
Confused about the difference between a logo, a brand, and an identity? For your small business, understanding the distinctions is…
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Why you need a strong brand: The Benefit of Branding
Various startups and small businesses constantly hear the word, branding. Chances are you’ve heard this word several times in any…