CONTENT MARKETING
CONTENT MARKETING IS THE CORE OF YOUR BUSINESS
In today's marketing landscape, digital content is essential across various initiatives, ranging from websites and landing pages to social media, blog posts, and video platforms like YouTube and Vimeo. At Consort Creative Digital Marketing and Branding Agency, we resonate with the Content Marketing Institute's definition of content marketing as a strategic approach that emphasizes the creation and distribution of valuable, relevant, and consistent content. Consequently, this strategy aims to attract and retain a clearly defined audience while ultimately driving profitable customer actions.
CONTENT THAT RESONATES WITH YOUR TARGET AUDIENCE
Let’s begin with the concept of "valuable" content. This term encompasses a great deal; however, at its core, it means your content must resonate with the audience you’re targeting for your brand, product, or service. To achieve this, you need to segment your audience and customize your positioning and messaging for each group. By designing your content with this approach, you will ultimately see significant benefits.
RELEVANT CONTENT
As noted by the Content Marketing Institute (CMI), content marketing should be integrated into your overall marketing process, rather than treated as a separate tactic. Quality is essential across all marketing channels:
BUILD YOUR STRATEGY AROUND:
- Social Media Marketing: Your marketing strategy should be developed before your social media strategy.
- SEO: Search engines favor businesses that produce high-quality, consistent content.
- PR: Effective public relations strategies focus on topics that resonate with readers, not just the business itself.
- PPC: Successful pay-per-click advertising relies on compelling content.
- Inbound Marketing: Quality content is crucial for driving inbound traffic and generating leads.
CUSTOMER ENGAGEMENT
At Consort Creative, our primary goal is to deeply engage your customers so that they not only eagerly anticipate your communications but also share them enthusiastically with others. Imagine, for instance, the transformation for your business if your customers became your most vocal advocates in the digital landscape—actively opening your emails, reading every word, and forwarding your content to their friends and colleagues. Furthermore, what if visitors spent 15, 30, or even 45 minutes exploring your website? High-quality, compelling content captures attention and keeps audiences engaged; consequently, this ultimately empowers you to market anything effectively.
LET'S TALK CONTENT MARKETING
CONTENT BY THE NUMBERS
According to the Content Marketing Institute, recent statistics on digital content marketing reveal some compelling insights:
- 72% of marketers believe that content marketing boosts engagement.
- 72% report an increase in lead generation due to content marketing efforts.
- 64% of marketers are eager to learn how to develop a more effective content strategy.
- Surprisingly, 63% of businesses lack a documented content strategy.
OUR CONTENT MARKETING SERVICES HELP YOU REACH YOUR GOALS
Regardless of your goals, Consort Creative is here to assist you in achieving them. We specialize in crafting a comprehensive strategy that not only enhances brand awareness but also nurtures leads into conversions and fosters long-term customer loyalty. So, let’s connect and explore your website from a user’s perspective today! Click here to get in touch, or call us at 314.896.0141!
CREATIVE INSIGHTS
AI-Powered Brand Design: Supercharge Your Workflow
What if there was a way to streamline your branding process, free up your time for creative exploration, and productivity?…
Joe Abellard
Repositioning Your Brand for a New Target Audience
A strong brand is like a star athlete in marketing. It helps your company shine and connect with the right…
Consort Creative
Do you need a Logo or a Brand?
Confused about the difference between a logo, a brand, and an identity? For your small business, understanding the distinctions is…
Consort Creative
LET'S TAKE YOUR BUSINESS TO THE NEXT LEVEL
Let’s connect and explore how Consort Creative can elevate your marketing efforts, driving stronger results and boosting your ROI.
OUR DIGITAL MARKETING STRATEGY SERVICES
BRAND DEVELOPMENT
Staying ahead of the game in today’s branding landscape can be a full-time job; however, new trends, tools, and strategies emerge daily, and the pace of change is relentless. That’s where our digital marketing strategy comes in to help you navigate these challenges effectively.
WEBSITE UI/UX
Web design is undeniably the cornerstone of your online presence. Not only is it about aesthetics; rather, it focuses on creating a platform that effectively engages your audience while delivering the information they need.
SEO
SEO is the backbone of your online visibility. Indeed, it’s not just about ranking higher; instead, it focuses on ensuring that your audience can find you precisely when they need you the most.
CREATIVE
From cutting-edge apps and e-commerce platforms to custom functionality plugins and innovative marketing strategies, we consistently bring a diverse toolkit of creative solutions to the table.
We believe in a fully integrated, 360-degree approach that effectively engages your audience across every channel. Specifically, this includes your website, content marketing, social media, email, digital ads, and much more.
HOSTING
At Consort Creative, we handle every aspect of your website. In addition to this, we offer a powerful managed hosting solution through IONOS, which is recognized as one of the world’s top hosting providers.