SOCIAL MEDIA MARKETING
KNOW WHAT SOCIAL MEDIA MAREKTING STATS TO MEASURE
Regardless of your industry, your social media marketing strategy should be data-driven. Specifically, this means tracking and measuring the key metrics that truly matter. While “likes” and shares may look good on the surface, they are ultimately vanity metrics that fail to reflect genuine engagement, conversions, or sales. Therefore, what's the point of having a large following if it doesn't positively affect your business or bottom line?
SOCIAL MEDIA METRICS
Focusing on the metrics that reflect real engagement is essential for cultivating meaningful, lasting relationships with your audience. Moreover, here are some additional parameters you should ensure you’re monitoring:
- Post Reach: Indicates the number of unique users who viewed your post.
- Clicks: Tracks the total number of clicks on your content, company name, or logo.
- Engagement: Represents the total number of social interactions divided by the number of impressions.
- Hashtag Performance: Identifies the trending or most frequently used hashtags related to your topic.
- Organic and Paid Likes: Distinguishes between likes received from organic content and those from paid promotions.
- Sentiment: Assesses how users reacted to your content, brand, or hashtags.
Developing and executing a dynamic social media marketing strategy hinges on these metrics, along with a thorough analysis of the data to refine and enhance your plan.
ENGAGMENT IS BEYOND LIKES AND SHARES
Developing a successful social media campaign strategy that keeps all your channels running smoothly requires consistent social listening, innovative ideas, compelling brand storytelling, and expertise in tools like Hootsuite and HubSpot. Additionally, at Consort Creative, we provide comprehensive support for our social media clients. Specifically, we offer everything from a robust overall strategy to a detailed content calendar, along with daily social listening, post scheduling, tracking, and analysis.
CONNECT WITH YOUR AUDIENCE
Social media marketing is undoubtedly one of the most cost-effective methods to connect with your audience and promote your brand, product, or service. However, it is essential to understand and adhere to the unique dynamics of each platform, as well as the preferences of your audience.
SOCIAL MEDIA MARKETING STATS
- 75% of Facebook users log in daily.
- There are now 65 million local business pages on Facebook.
- Instagram boasts 1 billion monthly active users, according to the latest statistics.
- Facebook sees 2 billion Likes every day.
- LinkedIn has 590 million users, with 260 million active each month.
- 61% of users engage with content that is relevant to them.
UNDERSTAND THE CHANNEL
Every social media platform—whether it's Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, or Houzz—has its unique audience and content preferences. Therefore, to effectively engage your customers, you need a strategy tailored to each channel. Moreover, it’s not merely about adhering to character limits or hashtag rules; it’s essential to understand why users are drawn to these platforms and what type of content they seek.
UNDERSTAND YOUR CUSTOMER
Your communication with customers and the way you share your brand story on social media should prioritize their preferences over your own. Consequently, it’s crucial to have a deep understanding of your audience so that you can deliver content that resonates with them. This means creating content they’re eager to read, anticipate receiving, and share within their feeds.
UNDERSTAND YOUR COMPETITORS
It's essential to understand what your competitors are achieving on social media. In fact, just as with your broader marketing strategy, conducting a comprehensive competitive analysis is crucial. Moreover, by actively engaging in social listening, you can gain valuable insights into your competitors’ strategies and performance.
KNOW HOW TO PRODUCE ENGAGING SOCIAL MEDIA MARKETING CONTENT
Centering your social media marketing strategy around high-quality content is essential for engaging your audience. In addition, the content you create and curate should align with your social media goals and overall brand strategy, thereby helping you decide what to publish. Furthermore, you likely have a good sense of which channels resonate with your audience, drawing from your own experiences as a consumer. For instance, think about the content that inspires you to like and share—what compels you to become a passionate follower of a particular brand or influencer?
In the world of social media, striking words and captivating visuals are key. Ultimately, it’s all about creating stunning graphical vignettes that grab attention and encourage engagement. Moreover, video content is particularly powerful, whether it’s long-form YouTube demonstrations or quick Instagram Stories. However, navigating successful and engaging social media can be daunting. That’s where we come in. From selecting the right images and crafting compelling captions to striking the perfect balance between promotion and personality, we’re here to help. Therefore, let us develop a strategic plan to connect you with your audience—Reach Out today or call 314-869-0141!
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LET'S TAKE YOUR BUSINESS TO THE NEXT LEVEL
Let’s connect and explore how Consort Creative can elevate your social media marketing efforts, driving stronger results and boosting your ROI.
OUR DIGITAL MARKETING STRATEGY SERVICES
BRAND DEVELOPMENT
Staying ahead of the game in today’s branding landscape can be a full-time job; however, new trends, tools, and strategies emerge daily, and the pace of change is relentless. That’s where our digital marketing strategy comes in to help you navigate these challenges effectively.
WEBSITE UI/UX
Web design is undeniably the cornerstone of your online presence. Not only is it about aesthetics; rather, it focuses on creating a platform that effectively engages your audience while delivering the information they need.
SEO
SEO is the backbone of your online visibility. Indeed, it’s not just about ranking higher; instead, it focuses on ensuring that your audience can find you precisely when they need you the most.
CREATIVE
From cutting-edge apps and e-commerce platforms to custom functionality plugins and innovative marketing strategies, we consistently bring a diverse toolkit of creative solutions to the table.
We believe in a fully integrated, 360-degree approach that effectively engages your audience across every channel. Specifically, this includes your website, content marketing, social media, email, digital ads, and much more.
HOSTING
At Consort Creative, we handle every aspect of your website. In addition to this, we offer a powerful managed hosting solution through IONOS, which is recognized as one of the world’s top hosting providers.