Design Thinking, Creative Design and Marketing Strategies
Why Should You Redesign Your Website: Here are 6 Reasons
Consort Creative
March 1, 2024
Thinking your website needs a refresh? You’re probably right!
In today’s digital age, potential customers research businesses online before ever reaching out. Your website is essentially your online storefront, and if it looks outdated or cluttered, you should redesign it. Visitors might just click away to a competitor.
Here are some signs it’s time for a makeover:
- Stuck in a Time Warp: Does your website look like something out of a 90s web design textbook? If so, it’s definitely time for an upgrade. Nowadays, modern websites are clean, uncluttered, and visually appealing. Additionally, they should be easy to navigate on any device, from desktops to tablets to smartphones.
- Mobile Malaise: Think about it – how often do you use your phone to browse the web? Chances are, it’s a lot! If your website isn’t mobile-friendly, then you’re making it hard for your potential audience. To fix this, a responsive website design is easy to use on any device.
- Navigation Nightmare: Imagine walking into a store where you can’t find anything. That’s exactly the experience a confusing website creates. Ideally, a user-friendly website should be intuitive and easy to navigate. In fact, visitors should be able to find the information they need quickly and effortlessly, whether it’s your contact details, service offerings, or blog posts.
- Off-Brand Blues: Your website is an extension of your brand identity. So, does the overall design and tone reflect your company’s values and personality? For example, a website for a playful toy store would likely look different from a website for a law firm. In this way, a cohesive website design strengthens your brand image and builds trust with visitors.
- Content Calamity: Is your website content gathering dust in the digital attic? If so, keeping your website fresh and engaging with up-to-date information is crucial. Unfortunately, an outdated content management system (CMS) can make this a challenge. However, a user-friendly CMS empowers you to easily add fresh content, like blog posts, product descriptions, or special offers. This way, it keeps your website informative.
- Functionality Fiasco: Broken links, wonky forms, and sluggish loading times can quickly turn visitors away. On the other hand, a well-developed website functions flawlessly and provides a smooth user experience. Imagine a customer trying to fill out a contact form on your website, but it keeps glitching. Frustrating, right? Investing in a website redesign can ensure everything works as intended, ultimately leaving a positive impression on visitors.
Want more leads from your site?
We can help! Let’s chat about giving your website a makeover. We’ll review your current site and brainstorm ideas for a new design that captures your brand personality, grabs visitors’ attention, and helps your business grow.
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